SERP Track Tool
RankTracker
http://www.link-assistant.com/rank-tracker/
AllNo1 Google SERP Checker (multi-national)
http://www.allno1.com/google_serp/multi_country_rank_checker.asp
KeyWord Tools
Google Keyword Tool (show the data about how many times the keyword is searched)
https://adwords.google.com/select/KeywordToolExternal
Google Search-based Keyword Tool
http://www.google.com/sktool/
(You can use this tool to find out more keywords about your website. Basically it is designed for Google Adwords. However, you can use this tool for both yourself and your competitors.)
Google Trend
http://www.google.com/trends
Google Traffic Estimator (estimate how large traffic a keyword can make)
https://adwords.google.com/select/TrafficEstimatorSandbox
Key Words Density
http://www.seores.com/keywords/density.asp
Free Monitor for Google
http://www.cleverstat.com/en/google-monitor-query.htm
Page Rank Check
LinkVendor
http://www.linkvendor.com/
iWebTools (visualized page rank checker)
http://www.iwebtool.com/visual_pagerank
LinkVoodoo (Overall website score check)
http://www.linkvoodoo.com/score_site.php
SiteMap Creation Tool
http://www.xml-sitemaps.com/
http://xmlsitemap.com/
Backlink Check
http://backlinkwatch.com/index.php#
http://www.nichewatch.com/
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