SEO專家的幾個小建議

前幾天跟一個做SEO(Search Engine Optimization)的人聊天，有幾點心得來紀錄一下：

1. 做SEO需要資源。要提升page rank最快的方式還是link exchange，所以做SEO的人手上可能都有好幾個大站，讓這幾個站之間的互換link (high quality link)。當他的客戶要求要做SEO的時候，他也可以利用這幾個網站來提升客戶的page rank，一般人要這樣做的話，可能只能乖乖花錢去買Link Exchange。

2. SEO的重點在於提升自己在search result裡面的排名，因此要不要做SEO的關鍵在於：你要的關鍵字有沒有必要搶。如果你的關鍵字沒什麼人用的話，其實只要少少的post跟把website url submit出去，應該你的網站就會是第一名了。舉例來說，我用我的名字來搜尋的話，當然關於我的資料會出現在第一筆，這樣的情況就不需要做SEO。


3. Title 跟 Meta content 還是有他的重要性在。即使現在搜尋引擎都說他們對於這些description的重視程度越來越小（因為很多人都在這一塊亂寫，希望能夠得到搜尋引擎的青睞），可是這些東西卻是最實際出現在搜尋結果中的東西，所以該做的還是要按部就班的做好，不要偷懶。

Some Website Marketing Steps I would Take

Submit your URL to Search Engines
SubmitExpress (http://www.submitexpress.com/submit.html)
Google (http://www.google.com/addurl/)
Yahoo (http://siteexplorer.search.yahoo.com/submit)
Bing (http://www.bing.com/docs/submit.aspx)
Open Directory (http://www.dmoz.org/)
Google & Yahoo Directory
Google Product Search

SiteMap Creation Tool
http://www.xml-sitemaps.com/
http://xmlsitemap.com/

How to use Linkedin.com

Linkedin is a very good resource to expand the network. You can search people with certain background or certain title as long as they are in your network. It is very easy to expand your network. You just invite people with “LION” (Linked-In Open Networker) on their title. They are happy to connect with you. For example, “Allen (Ting-Lun) Lin” would love to receive connect request from you. Hahaha. Once they accept your invitation, you can expand your search to these LION’s friends. Therefore, you can easily reach people with specific criteria. (Be careful! Don’t input LION on keywords field and start to add people without checking. In this way, you may invite those who work for a company named LION and not happy to be contacted by strangers.)

However, there were two restrictions using this site:
1. You can only connect with someone you already know. (Site policy to avoid annoyance from people you don’t know)
If you wanna reach unknown people, you can ask one of your connections to introduce you to his/her friend. Or, you can pay Linkedin to send out short message to introduce yourself. But even you pay, the number of short message you can sent is really limited.

關於我 About Me

I majored in engineering 12 years ago, but basically I can't do any coding now. Given the situation, I still build up a website from scratch and I am trying to draw more traffic to it. The website marketing journey starts from here.

This blog is to keep record for my long and lonely journey with tons of try and error. I will use both English and Chinese to write this blog; whatever comes to my mind first. I hope I can setup an website marketing SOP for myself. In this way, I won't miss some basic online marketing stuff in the future.

Your comments are welcomed and appreciated!